M.O.W.

Germany , Bad Salzuflen
Frequency
1 year
Upcoming Dates

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MOW 2022 will occur as a live event between 18.09.2022 and 22.09.2022. The edition will be facilitated at the Messecentrum Bad Salzuflen. The Messecentrum will have severe Covid-19 safety measures in place including social distance guidelines.

M.O.W. stays on top all design trends and aesthetics in the furniture industry catering to both home and office sections. Held in Germany, the international trade fair is a vital platform for the region economically and sees a spike in direct sales as exhibitors debut their very best designs. Time is running out and your competition for hotel accommodation is only on the rise, so get your rooms sorted out today with help from GETA ltd.

It takes you a single business day to book a hotel for M.O.W. when you have our team on your side. You don’t need to pour hours into researching the city, comparing rates and checking for availability. It’s what GETA ltd has perfected for years on end and we deliver a custom-tailored service. All the better to achieve your goals at M.O.W., which sees all product categories represented – cushions, bathroom accessories, furniture for the living room and kitchen, upholstery, mattresses, and decoration. Exhibitors come here to build a reputation and generate sales leads. Focus on your business platform and leave your accommodation to GETA ltd.

Past Editions

2021 Edition

The 2021 rendition of MOW was one of the first trade shows to take place after the lockdowns. The event was held in a hybrid format. This was done via the 360GladPlaza platform and via a physical trade fair at Messecentrum Bad Salzuflen. 360GladPlaza was a hybrid digital platform created in collaboration with Julia Greven and Dirk Schroeder. It was available online all year round and offered a variety of services. Among them was networking with industry experts, service providers and dealers. It also showcased innovative products related to e-commerce, logistics, ERP, and data management. It also included novel tools for omnichannel marketing, brand management, process control, and recruitment. The physical aspect of M.O.W occurred between 19.09.2021 and 23.09.2021. It allowed the furniture procurement industry to showcase their latest products and discuss urgent issues. Over 400 exhibitors presented their latest products and concepts in an exhibition space of approximately 85,000 square meters. The physical exhibition included strict COVID-19 prevention measures enabled through the design of the venue. This included separate exits and entrances, individual corridor areas, and so on. About 30 countries participated, including Poland, the Netherlands, Denmark, Turkey, and Italy. 

Past editions

M.O.W. 2021

19.09.2021 - 23.09.2021

M.O.W.

405

Total Exhibitors

85,000

SQ M of Exhibition Area

30

Represented ncountries

How to get to M.O.W.

On Foot

On Foot

from Bad Salzuflen Central Bus Station - 48 min walk (3.8km)

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By Car

from Bad Salzuflen Central Bus Station ~ 10 min (4.7km)

hnearest aiport is Paderborn Lippstadt Airport ~50 min drive (72km)

events::front.how_to_get_by_public

By Public Transport

from Bad Salzuflen Central Bus Station - no suitable transportation option

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