A Brief Overview of photokina
photokina has created a home for trade visitors to network, find business partners and follow cutting-edge trends that are emerging in the photographic and imaging industries. Held in Cologne, Germany, the international trade fair provides a comprehensive overview of technological thought and innovation across cameras, smartphones and the accompanying equipment. It’s a cross-border procurement platform with no rival in the world. A valuable stepping stone for your brand!
GETA ltd provides you with accommodation within your price range and takes into account what you want to accomplish during your work trip. We have a vast network of hotels in Cologne and select top hotel offers for you in a matter of hours. Your business travel booking makes it easy to travel in the city thanks to access to public transport and a convenient location near Kölnmesse. If you need further guidance, we can provide you with the best transport routes, too.
Why Your Visit Is Worth It
If you hope to make an impact in terms of sales and court new regions, then photokina has to be included in your marketing mix as a direct way to gain traction in real time. The trade fair boasts incredible attendance rates that are entirely in the favor of the exhibitor. Have a cursory look:
- 800+ international exhibitors from 38 countries showcased at the event;
- 174,000+ international visitors from 131 countries made the trip;
- 105,000+ square metres of exhibition space used.
photokina is a biennial event that takes place in Kölnmesse in Cologne, Germany. There’s a rich history to the event that led it to become the world’s biggest platform for photographic and imaging technologies and solutions. The first edition was held back in 1950 and was a big hit right from the start and with each subsequent edition, the brand only grew bigger and more international. Now organizers have revealed that from photokina the cycle of events is going to shrink to an annual format. The product range displayed includes camera models, spotlights on mobile imaging, connectivity, CGI, 3D printing, film cameras, film technology, illumination, photo bags, memory cards, minilab systems, storage devices. We’re only scratching the surface.
Who Are You Going to Meet?
It’s not particularly surprising to discover that photokina is the preferred stage for world giants like Panasonic, Leica, Sigma, Fujifilm, Nikon and Canon to debut their latest products to dedicated fans and industry buyers alike. The trade fair is open to both professionals and consumers, which gives exhibitors valuable insight into current tastes as they shape from product release to release. Exhibiting companies are mainly manufacturers, though there’s a good percentage that comes from other links in the supply chain – distributors, wholesale traders, service providers and importers. Among visitors, there’s a strong percentage that are from agencies and service providers, trade and industry. The live photo shoots, video and photography workshops incorporated into the program also attract a substantial group of novices and students.
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