A Brief Overview of Plaza Culinaria
Plaza Culinaria has much to offer its exhibitors. This local food fair held in Freiburg shines a light over local food manufacturers in Southern Germany, introducing them not only to buyers in the catering, bar and restaurant business, but also end consumers. It’s the perfect platform to make direct sales, hype up customers and strengthen professional relationships. Many local businesses rely on Plaza Culinaria for lead generation and brand awareness.
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Why Your Visit Is Worth It
Plaza Culinaria’s main strength lies within its hybrid nature. On one hand, the food fair celebrates the flavours, quality and techniques by the general public. On the other, you’re meeting face to face with industry professionals and prospect buyers. You diversify your income through direct sales on the ground and lead generation on a corporate scale:
- 360+ regional exhibitors book a stand;
- 43,000+ visitors walk attend the food fair;
- approx. 21,500 m² of exhibition space is avilable
Plaza Culinaria is on its way to hit two decades, only cementing the longevity of its concept and the need for a food fair directly centered in Southern Germany. The very first edition opened doors to visitors in 2004 and the show has become bigger and better. Chiefly through the introduction of new areas and programme items like Food Rockerz showcasing startups.
All this is due to the dual nature of the food fair, which is part relaxed festival and part procurement platform. The product portfolio is certainly rich. Visitors are able to discover the entire value chain – jams, ciders, craft beers, champagne and wine, catering services, coffee and tea, assorted cheeses and charcuterie, delicacies, knives and kitchen equipment, decoration and tableware, and cooking books.
Who Are You Going to Meet?
In terms of networking, Plaza Culinaria forms an organic community where you’re able to freely have conversations with existing clients, prospect buyers and professionals in the industry. There’s a good mix between the general public and industry professionals.
You’re able to meet buyers and representatives of wholesale and retail trade, investors and professional chefs. Visitors are mainly based in Southern Germany, but there’s also presence from Alsace and Northern Switzerland. The chefs with cooking demonstrations and tasting stations include star chef Steffen Disch, star chef Daniel Fehrenbacher, star chef Jochen Helfesrieder and star chef Thomas Merkle.
with a Team That Understands
What You Need