A Brief Overview of VIVERALIA
VIVERALIA occupies an important position in the gardening and greenery industry in Spain. The international trade fair services the surrounding region and is a source of inspiration in the field of landscaping and gardening. You’ll be able to network with an active professional audience, which is there in order to make purchases and get completely updated on the current trends taking place at the moment. It’s an essential stop for companies with ambitions in the Spanish market.
Book hotels for VIVERALIA in just a few hours and keep travel expenses to a minimum. GETA ltd relies on a wide network of hotels and hostels in Alicante. You tap into the most affordable rates for the trade fair and enjoy a comfortable location near Ferial Alicantina. We make sure you are located within walking distance and have access to public transportation. You’ll stay on budget and have options when it comes to commuting. We’re used to working with groups of over twenty people. Do you need more than accommodation? GETA ltd helps you secure airport transfers, a rent-a-car service and a team to build your exhibition stand.
Why Your Visit Is Worth It
VIVERALIA is a smaller event, which gives trade visitors the opportunity to tour all exhibitors in a reasonable time. There’s no rush. Exhibitors are able to stand out to the best of their ability and have access to key buyers in Spain. You’re in the right place to make an impact as an international brand. Here are the key numbers from the last edition before the pandemic
- 55 exhibitors
- 5100 trade and public visitors
- 5500 square metres of exhibition space
Industry Relevance
VIVERALIA is the leading professional show for ornamental and household plants in Spain. The trade fair opens up the calendar year with editions every January at Ferial Alicantina. It’s the main meeting point for nursery, green areas and gardening professionals. You receive a complete and detailed overview of the sector and get to meet with end consumers as well. The focus of the fair falls on business networking, but the general public can also attend and make purchases directly from exhibitors. It’s a useful tool as exhibitors are able to receive direct feedback from consumers.
Of course, you also receive the latest news in the sector.
What makes VIVERALIA a lasting presence is the lasting support of major institutions in Spain such as the Ministry of Agriculture, Environment, Climate Change and Rural Development; the Ministry of Sustainable Economy, Productive Sectors, Commerce and Work; and the Association of Companies Producers of Nursery Plants of the Province of Alicante (VAME). They support and sponsor the event – a healthy sign that VIVERALIA is here to stay and generate quality sales leads for exhibitors.
The product portfolio is quite extensive. You’ll see the full assortment of irrigation facilities, water treatment solutions, nursery machinery, seeds, greenhouses, garden supplies, fertilisers, containers and packaging, artificial grass, DIY products, accessories and decoration for gardening, garden design and maintenance; ornamental plants and garden furniture. Everything you’d ever need is on display at the exhibition grounds.
Who Are You Going to Meet?
You’ll exhibit side by side with Palmania, Jardinia, Maceflor, Semiflor, Solisplant, Viveros Elche, Bambuparque, Alona Plantas, TecnoGarden and Manufacturas Gre. These are established brands in the local market and stiff competition. The audience is mainly local as well with Spanish trade visitors and general public attending editions in solid numbers. You’re able to come in contact with a variety of potential buyers.
On one end of the spectrum, there are architects, construction companies, real estate developers, engineers and agronomists, landscapers, landscaping and public works studios, who work mostly in the field of construction and building. There are also a lot of distribution and trade professionals, garden centres, nurseries and gardening professionals. Lastly, we have to mention managers of urban planning and public works projects, municipal urban planning technicians and town halls. These three different groups create a variety of opportunities to build solid contacts and revenue streams.
Additional Value of Attending
Organisers actively promote and guarantee visibility to all. VIVERALIA is heavily promoted in the general press and the specialised press. Editions come with brochures, posters, invitations to select trade visitors and direct marketing.
The trade fair is all about business, but organisers keep things interesting for exhibitors by running a competition for the most interesting booth designs. The Deco-Stand award is high praise that comes with extra publicity and visibility among visitors. The winner of the previous edition was VIVEROS LA FINCA.