Germany , Bad Salzuflen

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Covid-19 Event Update

Due to complications caused by the Omicron strain, the 2022 edition of ZOW has been cancelled. Organisers have opted to annulate the supplier fair to ensure that all participants can visit safely. Koelnmesse GmbH’s commitment to the event will not be affected. The new hosting dates for the next edition are in the process of consideration. If the trade fair takes place as a live event, the Messezentrum Bad Salzuflen will serve as its hosting location. The venue will have the latest COVID-19 prevention measures in place. This includes a strict 3G entry regulation and mandatory mask-wearing. Please stay tuned for further updates regarding the newest edition!

A Brief Overview of ZOW

It’s time to find out what the newest trends and crazes in the furniture and interior design field are going to be. No better place to find out this than to attend the industry’s biggest international trade fair – ZOW – in Bad Salzuflen, Germany. Organizers predict a spike in the number of exhibitors and attendees from around the world so you’ll get more of the best the sector has to offer. Not to mention an incredible opportunity to step into the limelight and garner direct orders and sales leads aplenty.

It’s easy to book a hotel for ZOW when you leave the research to GETA ltd. You get a room that’s located close to the exhibition grounds at special rates that save you money on travel expenses and time commuting. We know the good deals on hotels close to the exhibition centre for every price point and deliver a fully customized business travel booking along with information on public transport. It’s how a work trip should be planned!

Why Your Visit Is Worth It

ZOW has performed an incredible role for the furniture industry in the German region and is only on an upward trajectory, which gives you ample reasons to justify your presence. The key detail at ZOW is quality, while at the same time maintaining a tight focus. Here is the data:

  • 180+ international exhibitors from 17 countries showcased at the event;
  • 3900+ international trade visitors from 80+ countries made the trip;
  • 12,000+ square metres of exhibition space used.

Industry Relevance

ZOW has been in operation since 1995 and the trade fair targets a B2B audience as a meeting place for suppliers to the furniture industry and senior buyers. The exhibition’s been a benchmark event for Germany and the surrounding region for decades and has been steadily growing to the point that now it’s under the management of Kölnmesse. This has also caused for the event to move to a biennial format from its original annual schedule, so that ZOW could alternate with INTERZUM. The product range is extensive and features furniture coatings, furniture components, furniture feet, furniture fabrics, furniture locks, furniture upholstery, cabinets, drawers, leather, lighting systems, mattresses, interior decoration, laminates, wastepaper baskets, work sheets and household appliances among others.

Who Are You Going to Meet?

ZOW remains geographically bound to Germany as it first emerged as a platform to service the furniture industry in the country and the surrounding region, which is why only 61 exhibitors from last edition. The same can be seen in trade visitors with only 27% of all visitors to come last edition were foreign nationals. Nevertheless, ZOW is a thriving marketplace where you can seek out new partners and negotiate exciting deals. The exhibition is built upon securing the successful meeting and negotiation between supply and demand.

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