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Upcoming Trade Shows Birmingham, UK for Livestock & Poultry
Glee 2025, Birmingham, UK
16 - 18 Sep 2025
Agriculture thrives in the Midlands and Birmingham is one of the strongest hubs for the livestock and poultry industry. The city’s region is densely populated by farms and the area is known for a strong rural economy. One avenue to unite the agricultural community is through the annual GLEE event. The city becomes a real focal point for professionals and enthusiasts in the gardening and outdoor living sectors. This long-standing fair is deeply rooted in English tradition going back far into the previous century and is a wealth of innovations, quality products and local charm.
Glee attracts a diverse array of British professionals, including those from multiple independent garden centers, high street and department stores, builders’ merchants, online retailers, DIY retailers, florists, distributors, agents, landscape designers and growers. With over 70% of visitors being return attendees, the fair provides a valuable platform for networking and trade. The fair has gotten to a point where it’s captured the attention of national and international household names - Amazon, B&M, Dobbies, John Lewis, Homebase, National Trust, Pets at Home, Baytree, Blue Diamond and Tesco. The presence of such industry giants highlights the significance of GLEE as a hub for major players in the gardening retail landscape.
GLEE also serves as a hub for industry news, insights and collaboration. The Stage at GLEE is where the knowledge exchange happens. Esteemed speakers from various backgrounds gather to discuss industry happenings, providing visitors with insights into key topics and fostering idea-sharing within the gardening community. GLEE hosts two prestigious ceremonies, the Buyers Power List and the New Product Awards. The Buyers Power List recognizes and honors influential buyers in the industry, celebrating their significant impact on garden retail. The New Product Awards shine a spotlight on groundbreaking gardening products, allowing exhibitors to gain recognition for their innovations.
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