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A Guide to Live Events in the 21st-Century, Digital World
The popularity of instant communications and social media might make you think live professional events are a thing of the past. Nothing can be further from the truth! The more connected the world grows the more popular exhibitions, trade shows and fairs become to strengthen market positions. You have more tools at your disposal to build a brand that translates well to new regions and that is where live events are headed. It’s all about going global!
How Your Company Benefits from In-Person Connections
Business is about convincing a buyer to buy. Phone calls, emails and a professional website might help some, but in order to receive their undivided attention you have to meet face to face. In-person meetings at live events enriches your business in the following ways:
- You build relationships that are far stronger and durable;
- You grow a wider professional network;
- You are able to form new partnerships with ease;
- You receive honest feedback on your product from direct consumers.
Live Events – Hot Beds for Creativity and Innovation
Outside purely business considerations, exhibitions and trade fairs foster a spirit of innovation. It shines brightest during the support program portion of the event. Workshops, live demonstrations, conferences, lectures, seminars and congresses are the lifeblood of any show and often are first to announce breakthroughs and cutting-edge applications of technology. Stay in step with what’s new and apply it to your product and business strategy.
Test Runs for New Products
Time the release of a new product with an exhibition and you have a ready publicity machine at your disposal. Live events are often frequented by accredited international journalists. A product launch receives extra free media exposure by the virtue of it being showcased in front of the right audience. Planned right, your visit results in direct sales, placed orders and potential customers. Another valuable experience is to see how your product fits into the broader industry climate.
Good Planning Gives Good Results
Success at live events all depends on how well you plan your business trip. Commit to buying your tickets and reserving an exhibition stand. As soon as that step has been cleared, think about hotels. The actual work in reserving your room is handled by us. GETA ltd not only handles your stay, but can also guide you to events suitable for your industry and niche. A qualified travel agent will create a fully custom hotel experience designed for your budget in a manner of hours. Fill our form below today and tell us where you’re headed next!
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