EuroTier

Germany , Hannover
Frequency
2 years
Upcoming Dates

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Covid-19 Event Updates

DLG e.V. is eager to host EuroTier 2022 at Messe Hannover as a hybrid event. The official dates have been set for November 15th through November 18th, 2022. Attendees will be advised to follow several COVID-19 security recommendations. Such include social distancing measures as well as wearing PPE in the form of face masks. Attendees will be encouraged to maintain a social distance of 1.5 metres while attending the fair at Messe Hannover. Due to the ongoing travel limitations, participants will have to present upon arrival in Germany 3G entry documents, such as negative test results.

A Brief Overview of EuroTier 

EuroTier presents professionals and experts operating in animal production and animal farming a comprehensive arrangement of solutions and best practices across the full value chain. Whether it’s machinery and equipment or feed and medicine, the international trade fair is where you can locate all relevant products and materials. This means there’s no better stage than Hannover, Germany for you to reach the biggest audience! 

GETA ltd helps business travelers book accommodation for trade fairs for a decade now. We have the tools to put together business travel plans in a matter of hours and deliver the best hotel rates for any budget. Book hotels near Messe Hannover ahead of time and make spectacular savings at the same time. Our database covers hotels, hostels and apartments. Tell us what you want and we send you a quality selection of prices and venues. Cut down on costs, enjoy a quick commute to Messe Hannover and improve performance at EuroTier with a hotel reservation from GETA ltd. 

Why Your Visit Is Worth It 

EuroTier has one item on its agenda, and that’s business. The trade fair honours innovation and imparts valuable expertise to have in the agricultural industry, but the main aspiration is to match buyers with sellers. In that regard, EuroTier is highly successful, and we have the statistics to back this claim: 

  • 2,597 international exhibitors from 63 countries;
  • 155,000 international visitors from more than 130 countries;
  • 283,000 square metres of exhibition space. 

Industry Relevance 

The German Agricultural Society is credited with creating EuroTier and the very first fair was held in 1993 at Messe Hannover. The fair takes the stage every two years in rotation with the other popular agricultural professional event: AGRITECHNIKA. EuroTier is co-held alongside the best leading trade fair for decentralised energy supply: EnergyDecentral. One important detail to mention is that the fair welcomes both professional visitors and the general public, which means you’re selling not only to big companies, but also the end consumer. 

Since we’re talking about exhibiting, let’s see the product portfolio. EuroTier impresses with its breadth and scope as exhibitors. The product portfolio covers feed and other farm inputs; breeding animals, breeding programmes, trade, reproduction technology; feed storage, feedstuff production; animal housing and shed construction; husbandry and feeding techniques; controlled environment and environment technology; milking and cooling technology; technology for dung, solid manure and slurry; transport vehicles, transport services; processing and marketing; management and any further training. 

Who Are You Going to Meet? 

As EuroTier is run in Germany, a greater portion of exhibitors and visitors are German in origin. However, there is a great diversity from geographic regions beyond that. The Netherlands, China, Russia, Poland, Italy, Spain, Austria, Ukraine, France, Turkey, Belgium and Denmark make the bulk of international visitors. To a lesser extent we also see some presence from North and South America, and the Middle and Far East, which are steadily on the rise. 

Farmers and farming experts make up the majority of visitors in terms of professions, but the event itself has grown so massive and diverse that it’s not just them. Veterinarians also frequent EuroTier to visit the congress of Germany’s Federal Association of Practicing Veterinarians tagged to the trade fair. The portfolio of exhibitors is also quite extensive with names like MIAVIT, Phileo, SILOKING, CLAAS, ADM, SPM, DIECI, GEA, JCB and KAHL. 

The farming and forestry professional community makes up the biggest portion of the audience. The other industries that are well featured include the food industry, pharmaceutical and feed industry, animal product processors and contractors. Their main reason is to check out what’s on display and source new suppliers. EuroTier is a highly effective B2B platform and one-stop-shop for many companies worldwide. This means big potential business for exhibitors! 

The Additional Value of Attendance 

A support program tackles the challenges in front of modern animal farming from financing and legislation to technical standards and requirements. Hear from the people with the most expertise and knowledge in a perfect setting! 

EuroTier always stays on top of current trends. One of the biggest conversations happening right now is about alternative protein sources and insects. With demands for protein rising, the livestock industry won’t be able to keep up as it is and this is where algae and insects step in. This will be one of the main topics in the technical program. Attendees will be able to hear about development, opportunities and challenges. 

Another major topic has to do with direct marketing. Consumer tastes have shifted towards healthy products and food with known origins. Products with traceable origins and freshness are popular with end consumers, who are a lot more motivated to source their products directly from farmers. 

The Outlook for 2022 

EuroTier 2022 returns with a brand new offer and technical program. The defining theme that will unite all speakers and events is ‘Transforming Animal Farming’. The reason is simple – social and environmental demands of livestock farming have consistently been changing. The pandemic only accelerates these changes and it’s time for farmers, farm managers and agricultural companies to chart the new directions for the industry by sharing strategies and presenting innovations. 

Speaking of innovations, EuroTier 2022 has something special for startups. DLG-AgrifutureLab is a platform for new companies with a unique vision and cutting-edge solutions. If you’re here to disrupt and innovate, then the best place for you to make your mark is to set up your booth in this area. The DLG-AgrifutureLab receives generous support from the German Ministry of Food and Agriculture (BMEL). You know you’ll receive the right tools and publicity to reach the largest amount of investors and potential partners. 

Another change to the EuroTier format has to go with the show’s innovation award scheme. Now, exhibitors can compete in a new award category: “Agrifuture Concept Winner”. You’re invited to submit concepts and future visions for animal husbandry. Your submissions have to be of services and solutions that are not ready for the market, but demonstrate a lot of potential.

Past editions

EuroTier 2021

09.02.2021 - 12.02.2021

EuroTier

Edition was held digital to prevent the fast spread of COVID-19.

Cancelled because of COVID 19

2,574

Total Exhibitors

154,948

Total Visitors

2,300

Total Exhibitors

156,000

Total Visitors

How to get to EuroTier

On Foot

On Foot

from Hbf ~35 min with a bike

1h 20 min bike ride

events::front.how_to_get_by_car

By Car

From Haptbahnhof there are ony 20 to 30 min with a car

From Hannover Aiport via A2 for 30 min 

events::front.how_to_get_by_public

By Public Transport

From Hbf - S4 to Messe Hanover/Laatzen for 23 min OR take U1, U2 or U8 for 30 to 40 min

From Hannover Aiport take S5 to Hbf and then U8 to Hannover, Messe/Nord (1h 10 min)

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