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Sadly, due to unfavourable circumstances, AUTOMOBIL 2023 has been cancelled. The event will at present take place in 2024 at yet-unspecified dates. The fair will be held as a live event in Messe Freiburg in the absence of strict COVID-19 prevention measures. This is due to Germany lifting its pandemic-related restrictions.

An Overview of AUTOMOBIL

AUTOMOBIL is where the public comes face to face with the top automotive brands in the world to get ideas about their next purchase. The sales fair has been going strong for over 30 years and secured itself as a major driving force in direct sales of cars and other vehicles. It’s the stage where new cars see their premieres for the consumer market in Germany. 

The upcoming AUTOMOBIL 2023 in Germany is going to break records in attendance, and that’s your cue to book your hotel room as soon as possible. GETA Ltd provides you with competitive rates for hotels close to Messe Freiburg. Your comfort is our top priority! We know our way around Freiburg, Germany, thanks to our extensive experience with accommodation for trade shows. You have a well-experienced team on your side every step of your business trip. 

Why Your Visit Is Worth It?

Attending AUTOMOBIL is a smart, long-term investment, because it’s been so successful in closing deals. Last edition had customers buy around 400 vehicles, which altogether were worth around 12 million euros. You have much to gain financially and also enjoy great visibility. Let’s look at the numbers of the last edition: 

• 14,000+ visitors altogether

• 300 new vehicles showcased

• 37 brands

• 12 countries 

Industry Relevance 

AUTOMOBIL is known as the small IAA due to its significance for the automotive market in Germany. The event opens its doors to the general public every year towards the end of February at Messe Freiburg in Freiburg, Germany. It’s been an active purchasing platform since its debut in 1986 and maintains its position as the go-to event for car dealerships and major manufacturers to connect with end customers. Whatever vehicle exists under the sun, it finds its way to the sales fair. The product assortment extends to sports cars, alternative drives, refined luxury cars, off-road vehicles, motorsport, SUVs and vintage cars. It’s also worth noting that innovation plays a huge part of AUTOMOBIL. Organisers are committed to bringing to light the newest advancements in emission-free mobility. 

Who Are You Going to Meet? 

The main audience for AUTOMOBIL is end consumers. To that end, the trade fair has created a warm, friendly environment for families with children. After all, many people are looking to invest in family cars. That’s why there’s childcare available on site while parents can browse the latest offerings from Mercedes Benz, Skoda, Fiat, BMW, Mitsubishi, Toyota, Opel, Renault, Citroen, Honda, Hyundai and KIA. Visitors with firm interest in high performance and tech achievements can take a look at the AUTOMOBIL Awards for top contenders across four categories. It’s not a car fair without the ability to hop right in any car and see how it performs. There’s a test drive area on the ground for live demos. In addition, visitors can take part in safety training and sign up for a test driving class at the driving school. 

Past editions


19.02.2021 - 21.02.2021