Beautyworld Middle East

UAE , Dubai
1 year
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Beautyworld Middle East 2022 will take place between 31.10.2022 and 2.11.2022 at the Dubai World Trade Centre as a face-to-face event. The exhibition will include strict COVID-19 prevention measures. Among them is social distancing, wearing masks and presenting vaccination certificates at the entrances alongside a valid digital ticket. 

A Brief Overview of Beautyworld Middle East 

Beautyworld Middle East ranks as the biggest beauty trade show in the Middle East and it’s a part of the Beautyworld portfolio of events with fairs in Frankfurt and Japan. If you want to learn all the trends happening locally and around the world, Beautyworld Middle East is the place to be. It’s not just a procurement platform. The event is a communications and information platform as well. 

Book hotel accommodation Beautyworld Middle East without overspending and enjoy a fantastic location in Dubai, UAE. GETA ltd knows its way around Dubai and has suitable deals for every price point. Tell us a price range and a number of rooms you need. That’s all it takes to land rooms close to the Dubai World Trade Centre. Our hotel services for Beautyworld Middle East are perfectly tailored for each client. 

Why Your Visit Is Worth It 

Are you seeking new buyers for your products? Do you want better sales numbers? Do you want to research market trends in the Middle Eastern market? You can achieve all these goals so much more at Beautyworld Middle East thanks to the: 

• 1790 international exhibitors from 66 countries 

• 44,000+ international trade visitors 

• 25 national pavilions 

• 62,000+ sq. meters of exhibition space

• Middle Eastern market is estimated to be worth US$34.9 billion

Industry Relevance 

The Middle East has been developing its beauty markets since the 90s and the Beautyworld Middle East brand has been at the forefront. The international trade fair made its debut in Dubai, UAE in 1996 and has attracted thousands to Dubai World Trade Centre. Every year, brands introduce the public to their latest collections and products to a wide audience. Beautyworld Middle East is the official bridge between the East and the West. Product groups range from aromatherapy, wellness products and nail care for hands and feet to makeup, cosmetics, perfumes and hair care products. Let’s talk programming. Senior buyers and key decision makers can benefit from the targeted programme offered exclusively at the Premium Club. Available to all and quite popular is Front Row, which will dive deep into trends and developments. 

Who Are You Going to Meet? 

Golden Cala, WAHL, Blue Sky, Selux, CPL Aromanc, NPM, Aduro, DAPY, Nacomi, REDUIT and KEVA are some of the confirmed exhibitors that are making their way back to the trade fair. As a whole, there’s a high level of internationality present at Beautyworld Middle East. National pavilions represent markets in Spain, Taiwan, Thailand, France, Germany, Hong Kong, Argentina, Brazil, California and China. As far as trade visitors go, you have a wide range of professionals. On one hand, there’s the audience working with the products – beauty and hair professionals, consultants, cosmetologists and trainers. On the other, exhibitors can tap into many professional contacts at high levels. From distributors and manufacturers to hotels and spa developers, retailers and wholesalers. 

The Latest News on COVID

Messe Frankfurt Middle East GmbH has confirmed its plans to bring back the Beautyworld Middle East 2021 edition as a live event. The trade show has been postponed since 2020 and will now run at the beginning of October rather than spring, so that organisers can work out a safe fair concept. Beautyworld Middle East 2021 is going to be held on October 5th – October 7th and is considered a powerful restart for the beauty industry. Trade fairs and exhibitions remain the most effective way for brands to reach their professional partners and audience. Dubai World Trade Centre is set to employ a full range of COVID-19 protective measures and compliance is mandatory. 

Past Editions

2021 Edition

Beautyworld Middle East 2021 occurred as a hybrid edition comprised of a face-to-face exhibition and a supplementing digital platform. The in-person aspect occurred at the Dubai World Trade Centre, with severe COVID-19 prevention measures in place. It took place between 5.10.2021 and 7.10.2021 with the security measures including social distancing, obligation to wear masks and presenting certificates. The edition was considered to be a success.

Past editions

Beautyworld Middle East 2021

05.10.2021 - 07.10.2021

Beautyworld Middle East





Cancelled because of COVID 19


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How to get to Beautyworld Middle East

On Foot

On Foot

Dubai Airport – not advisable

Global Village 1 Station – not advisable


By Car

Dubai Airport – 10 mins via Sheikh Rashid Rd/E11

Global Village 1 Station – 20 mins via Sheikh Mohammed Bin Zayed Rd/E311 and  Al Ain - Dubai Rd/E66


By Public Transport

Dubai Airport – 15 mins via transport MRed

Global Village 1 Station – not available

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