Beautyworld Middle East

Dubai, UAE
1 year
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Event Update

Beautyworld Middle East 2024 will be held as a face-to-face trade show at the Dubai World Trade Center in the United Arab Emirates. The event dates are set from 28.10.2024 to 30.10.2024.

A Brief Overview of Beautyworld Middle East 

Beautyworld Middle East ranks as the biggest beauty trade show in the Middle East, and it is a part of the Beautyworld portfolio of events with fairs in Frankfurt and Japan. If you want to learn all the trends happening locally and around the world, Beautyworld Middle East is the place to be. It’s not just a procurement platform. The event is a communications and information platform as well. 

Book hotel accommodation Beautyworld Middle East without overspending and enjoy a fantastic location in Dubai, UAE. GETA ltd knows its way around Dubai and has suitable deals for every price point. Tell us a price range and a number of rooms you need. That’s all it takes to land rooms close to the Dubai World Trade Centre. Our hotel services for Beautyworld Middle East are perfectly tailored for each client. 

Why Is Your Visit Worth It?

Are you seeking new buyers for your products? Do you want better sales numbers? Do you want to research market trends in the Middle Eastern market? You can achieve all these goals so much more at Beautyworld Middle East thanks to the: 

  • 1,790 international exhibitors from 66 countries;
  • 44,000+ international trade visitors;
  • 25 national pavilions;
  • 62,000+ sq. meters of exhibition space;
  • Middle Eastern market is estimated to be worth US$34.9 billion.

Industry Relevance 

The Middle East has been developing its beauty markets since the 90s, and the Beautyworld Middle East brand has been at the forefront. The international trade fair made its debut in Dubai, UAE in 1996 and has attracted thousands to Dubai World Trade Centre. Every year, brands introduce the public to their latest collections and products to a wide audience. Beautyworld Middle East is the official bridge between the East and the West. Product groups range from aromatherapy, wellness products and nail care for hands and feet to makeup, cosmetics, perfumes, and hair care products. Let’s talk programming. Senior buyers and key decision makers can benefit from the targeted programme offered exclusively at the Premium Club. Available to all and quite popular is Front Row, which will dive deep into trends and developments. 

Who Are You Going to Meet? 

Golden Cala, WAHL, Blue Sky, Selux, CPL Aromanc, NPM, Aduro, DAPY, Nacomi, REDUIT and KEVA are some of the confirmed exhibitors that are making their way back to the trade fair. As a whole, there’s a high level of internationality present at Beautyworld Middle East. National pavilions represent markets in Spain, Taiwan, Thailand, France, Germany, Hong Kong, Argentina, Brazil, the USA, and China. As far as trade visitors go, you have a wide range of professionals. On one hand, there’s the audience working with the products – beauty and hair professionals, consultants, cosmetologists, and trainers. On the other, exhibitors can tap into many professional contacts at high levels. From distributors and manufacturers to hotels and spa developers, retailers and wholesalers. 

Past editions

Beautyworld Middle East 2023

30.10.2023 - 01.11.2023

Beautyworld Middle East

1 750+



Exhibitor countries

65 000+



Visitor countries

1 400+



Exhibitor countries

52 700+



Visitor countries


of visitors were pleased with the rendition


of visitors reconfirmed their next participation


of exhibitors were pleased with the rendition


of exhibitors reconfirmed their next participation





Cancelled because of COVID 19


Total Exhibitors


Total Visitors

How to get to Beautyworld Middle East

On Foot

On Foot

Dubai Airport – not advisable

Global Village 1 Station – not advisable


By Car

Dubai Airport – 10 mins via Sheikh Rashid Rd/E11

Global Village 1 Station – 20 mins via Sheikh Mohammed Bin Zayed Rd/E311 and  Al Ain - Dubai Rd/E66


By Public Transport

Dubai Airport – 15 mins via transport MRed

Global Village 1 Station – not available