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Upcoming Trade Shows in for Beauty

Thanks to changing perceptions in beauty, consumers favoring e-commerce and breakthroughs in technology and formulation, the beauty industry has entered into an era of rapid transformation and growth further propelled by the COVID-19 pandemic. As consumer expectations continue to transform, personal care companies are harnessing the power of technology and science to create groundbreaking beauty experiences. Personalization has been a global trend restructuring all consumer markets and technology assists in taking this philosophy to its natural conclusion. A recent study by McKinsey reveals that 71% of today's consumers expect personalized experiences when they shop, and their frustration mounts when these expectations aren't met. The impact of personalization is profound, significantly influencing the entire customer journey. McKinsey's research underscores that when a company offers a personalized experience, nearly 80% of consumers are more likely to make repeat purchases and recommend the company to friends and family. This shift toward hyper-personalization is underpinned by technologies like Artificial Intelligence (AI) and Augmented Reality (AR), which are redefining how consumers interact with beauty products and brands. Science and beauty have long been intertwined, but the latest biotechnology trend is taking beauty science to uncharted territories, particularly in the context of sustainability. The beauty industry has often been criticized for its environmental footprint, stemming from large-scale ingredient cultivation involving land degradation, excessive water consumption, and pollution. To address these issues, biotech innovations are leading the charge. Researchers are scouring the natural world for beauty ingredients already present in organisms. They then harness biotechnological processes to replicate and mass-produce these ingredients in labs. One exemplary case is skincare company Algenist, which employs biotech methods to produce their patented ingredient, Alguronic Acid. This ingredient's origin lies in microscopic algae, which use Alguronic Acid for cellular protection and regeneration in order to thrive in some of Earth's most hostile environments.


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