Upcoming Trade Shows in for Cosmetics

As we step into 2024, the cosmetics industry has already stepped into new arenas, which challenge the definition of beauty standards and current consumer expectations. Undoubtedly, the biggest trend for cosmetic brands is sustainability. Consumers, now more than ever, demand transparency, strong evidence and comprehensive claims regarding sustainability. Brands are urged to consider the entire supply chain and adopt eco-scores. Sustainability statements will be non-negotiable, marking a significant shift towards environmentally conscious beauty practices. Scalp care remains a topic of interest in the haircare sector. Brands with haircare products in their portfolios must incorporate scalp care serums into their range. These serums, enriched with proven active ingredients, nourish hair from the roots, while also addressing issues such as dandruff, grey hairs, hair loss and low volume. The emphasis on holistic hair health reflects the industry’s pivot towards solutions that go beyond surface-level concerns. Actives supporting and balancing the microbiome will witness continued growth. From anti-acne to anti-aging and sensitive skin, the incorporation of prebiotics for a healthy microbiome is a rising trend. Cosmetic brands are encouraged to collaborate with suppliers to introduce microbiome-focused products. The surge in holistic and conscious living, a trend observed in recent years, is set to reach new heights in 2024. Health and wellness will continue to influence consumer behavior and this means that cosmetic product launches will need to emphasize a holistic approach to skincare. This can take several forms – vegan-friendly formulas, sustainable choices and products that cater to both skin and hair needs. Another sector that’s seeing a significant boost is haircare, which is moving into refining formulas that promote daily repair. Plant-based and vegan-friendly proteins and keratins will take the spotlight in 2024. Expect innovative product forms catering to individual hair needs, which mark a shift towards personalized care in the ever-growing realm of haircare.