Upcoming Trade Shows in for Franchising

The franchising industry came largely unscathed at the end of 2023 and showed itself to be stable in a rather volatile economic climate. The numbers tell a compelling story as nearly 15,000 new franchise units sprang during the year; that’s only in the United States. Franchising remains one of the most successful business models in the United States. The franchising sector significantly contributed to employment and economic growth in 2023, creating approximately 254,000 jobs. This growth provided aspiring entrepreneurs an avenue to escape the confines of traditional corporate roles. More individuals turned towards franchise ownership. The entrepreneurial journey offered by franchising aligns well with the current workforce’s evolving priorities, which now emphasize flexibility and quality of life as much as income and career advancement. A notable trend in 2023 was the rise of multi-unit franchise development. Investors, recognizing the scalable revenue potential, increasingly favored this model. Private equity firms, in particular, showed heightened interest in multi-unit franchises, attracted by their robust operational models. Franchise systems that adapted well to consumer needs and demonstrated operational excellence drew substantial investor interest, poised for further growth and expansion. Despite its successes, the franchising sector faced challenges similar to those confronting other industries. Inflation and rising labor costs, particularly the increase in hourly wages in certain states, posed significant hurdles for small business owners. Additionally, escalating interest rates made investing in new business ventures more expensive. While these issues may have short-term impacts, their long-term repercussions remain to be seen. However, the industry's growth trajectory and adaptive capabilities paint a promising outlook for 2024. We’re already seeing more of these coming into their own such as technology integration and community engagement. The adoption of technology will continue to enhance operational efficiency and customer experience. Innovations like AI, data analytics, mobile apps, and VR training will become more prevalent.