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Upcoming Trade Shows in for Motorcycles

ESSEN MOTOR SHOW 2025, Essen, Germany
29 Nov - 7 Dec 2025

INTERMOT Cologne 2025, Köln, Germany
4 - 7 Dec 2025

IMOT 2026, Munich, Germany
20 - 22 Feb 2026

EUROBIKE 2026, Friedrichshafen, Germany
24 - 28 Jun 2026
The motorcycle industry has shifted gears on account of big technological advancements and shifting consumer preferences. Perhaps the biggest trend is the increased demand for customisation and personalisation. Modern riders increasingly demand motorcycles that reflect their individuality, and this is where customization comes into play. From bespoke paint jobs to aftermarket parts and tailored modifications, personalization is more accessible than ever. Leading manufacturers like Harley-Davidson and Indian Motorcycle embrace this trend and offer extensive catalogs of accessories and parts that empower riders to make their bikes unique. This focus on personalization not only deepens brand loyalty but also supports a thriving aftermarket industry. Independent workshops and custom builders are also flourishing.
As cities grapple with congestion and pollution, motorcycles and scooters are emerging as practical solutions for urban transportation. Compact, efficient and agile, these vehicles are ideal for navigating crowded streets. The rise of electric scooters has amplified this trend. Companies like Gogoro and Lime have set the tone within the quickly emerging urban mobility sector with affordable, eco-friendly options. Ride-sharing platforms integrated with electric scooters further enhance accessibility and convenience, offering a glimpse into the future of urban transport.
Sustainability has been the mega trend across all industries, and the motorcycle sector is no exception. Manufacturers are adopting environmentally friendly production methods that include the use of recycled materials, and reducing waste and emissions. This shift is dually driven by regulatory requirements as well as growing consumer expectations for eco-conscious products. Brands are exploring energy-efficient technologies and sustainable practices.
In an era where flexibility is valued, subscription and leasing models are gaining traction in the motorcycle market. Companies like BMW and Harley-Davidson offer subscription services that allow customers to enjoy a variety of models without the long-term commitment of ownership.
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