Upcoming Trade Shows Essen, Germany for Motorcycles

The Essen Motor Show, a premier event in Germany’s automotive calendar, has newly become a promising stage for the motorcycle industry now that alternative mobility has gained momentum. The 2024 edition delivered breathtaking sports cars, customized vehicles, and sleek motorcycles under the theme “Time to Shine”. Hall 3 of the Essen Motor Show focused on “Performance & Racing,” spotlighting sporty production vehicles, tuning innovations, and racing heritage. One of the key attractions this year is the celebration of 40 years of the Deutsche Tourenwagen Masters (DTM), Germany’s most famous racing series. Fans can embark on a nostalgic journey through DTM’s rich history, exploring iconic cars and legendary moments from the past four decades. Skoda debuted its electric SUV Elroq for the German audience to positive reviews. This cutting-edge vehicle, set to hit the market in 2025, reflects the growing integration of sustainable mobility within the performance sector. New exhibitors such as Dickie Spielzeug, eBay Motors, and LEGO are also joining the show, aiming to engage not only seasoned petrolheads but also inspire the next generation of automotive enthusiasts. Halls 5, 6, and 7 will be a haven for tuning aficionados. The event’s extensive range of accessories includes customized rims, suspension systems, bespoke paint jobs, and tailor-made interior and exterior modifications. Visitors looking for inspiration found it at tuningXperience in Hall 5, which featured 150 privately owned vehicles from across Europe. Safety was a key theme at this year’s Essen Motor Show. The TUNE IT! SAFE! initiative aims to educate visitors on safe and legal tuning practices. With expertise provided by the Federal Motor Transport Authority, attendees can gain insights into compliance and safety regulations. A standout attraction is the unveiling of the initiative’s campaign vehicle, a striking tuned car in a police-inspired design that emphasizes responsible customization.