Upcoming Trade Shows Essen, Germany for Animals & Pets

Horse breeding and training has been an influential sector within Essen’s animal industry and its mainstay event servicing the equestrian market has been EQUITANA, which first debuted back in 1972. The event has solidified its reputation as the World Equestrian Show, which turned Essen into the epicenter of global equestrianism every two years. Recognized as the largest trade fair in the equestrian industry worldwide, EQUITANA brings together retailers, manufacturers, trainers, sportspeople, breeders and veterinary specialists at Messe Essen for a full week. On the business front, EQUITANA serves as a hub for innovation as it’s here that startups and inventors step up on the stage to showcase groundbreaking products. Exhibitors use the platform to unveil new releases, creating a dynamic marketplace for equestrian enthusiasts. At the heart of EQUITANA is the renowned HOP TOP Show, which is hailed as the most extravagant equestrian show worldwide. Each show is a unique spectacle that’s never before seen and will never be seen ever again. Last edition hosted the Mosaique show that brought fantastic worlds to life through music, costumes and extravagant scenery. The HOP TOP Show spans three evenings during the event and hires top riders, who nail complicated choreography for spellbound audiences in the thousands. Special lighting effects, set designs and costumes enhance the immersive experience as a 60-meter-wide LED wall and various spotlights turn fantasies into life. It is an unparalleled experience that captures the audience like nothing else on earth. But glamour is only one component. EQUITANA hosts an extensive education program tailored for professional trainers. Lectures and live training sessions in the field with horses cover practical aspects such as dressage, positive leadership, gaited horses and jumping gymnastics. Regular visitors also have the opportunity to pick up new skills with riding lessons for children proving particularly popular.