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Upcoming Trade Shows in for Film & Media
London Film and Comic Con 2024, London, UK
16 - 17 Nov 2024
FILM FESTIVAL CANNES 2025, Cannes, France
13 - 24 May 2025
The film and media industry will never look the same way – literally. A new wave of technological advancements is hitting an industry that’s already in flux. The outcome? New ways that content is created, consumed and experienced. Among these trends, the rise of live streaming platforms and the shift towards interactive storytelling are reshaping the industry’s dynamics, while sustainability emerges as a crucial consideration for filmmakers worldwide.
Live streaming platforms such as Twitch and YouTube Live have brought in a new dimension to audience engagement, turning viewers into active participants. Filmmakers can connect with their audience in real-time. Through live streams, filmmakers share behind-the-scenes glimpses, host interactive Q&A sessions and even premiere their films to a global audience. This direct interaction fosters a sense of community and loyalty among viewers, while providing invaluable feedback and insights for future projects. We’re only in the early stages of adopting live streaming into the entire filmmaking process. Simultaneously, interactive storytelling is gaining traction, giving viewers real, tangible power in influencing the outcome of the stories they’re watching. By incorporating choose-your-own-adventure elements, filmmakers invite viewers to shape the narrative as they see fit in a way that’s never been possible before.
New technologies come with new responsibilities. In-depth conversations surrounding sustainable practices are underway as global awareness of environmental issues grows. Filmmakers are increasingly embracing eco-friendly practices to reduce their carbon footprint and promote environmental consciousness. From adopting energy-efficient production methods to utilizing digital technologies like virtual sets and green screens, filmmakers are minimizing their environmental impact while maximizing creative possibilities. By incorporating sustainability themes into their films, they not only educate audiences but contribute to a broader conversation about environmental preservation. As filmmakers continue to embrace these trends, they have the opportunity to not only entertain but also make a meaningful impact on the world.
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