Upcoming Trade Shows in for Horses

Horses remain ever popular as the equine industry sees growth in traditional equestrian markets and an explosion of new segments like equine-assisted therapy and digital commerce. These trends reflect a dynamic landscape that is evolving to meet the needs of riders, businesses, and even non-equestrian participants seeking wellness through horses. One of the most notable trends is the expansion of the equestrian equipment market, which was valued at $11 billion in 2023. The market is expected to grow at a compound annual growth rate of 4.3% from 2024 to 2032. Much of this growth is driven by the increasing participation in recreational horse riding, particularly as a leisure activity. As more people look for outdoor pursuits, horse riding has become an attractive option, which has spurred demand for specialized gear. Saddles, bridles, and rider apparel are at the forefront of the market, with manufacturers focusing on comfort, safety, and performance. High-quality materials and innovative designs are shaping a competitive landscape, where both novice and experienced riders are willing to invest in top-notch equipment. Rider and horse safety have become critical concerns, further driving the demand for superior safety gear such as helmets, gloves, and protective horse boots. The growing popularity of equestrian sports on the global stage, especially as part of the Olympic Games, has helped bring attention to the industry. As disposable incomes rise, especially among urban populations, there is a noticeable trend of enthusiasts purchasing high-quality equestrian gear. Equine-assisted therapy and learning programs have garnered considerable attention within the equine industry as these programs integrate horses into therapeutic and educational settings to help individuals with physical, emotional, or cognitive challenges. Participants engage in activities that promote emotional awareness, communication skills, and personal growth. The positive impact of equine-assisted therapy has led to the establishment of specialized centers and certifications for professionals in the field.