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Upcoming Trade Shows in for Printing

Labelexpo Europe 2025, Brussels, Belgium
16 - 19 Sep 2025

PACKINNO 2026, Guangzhou, China
4 - 6 Mar 2026

PRINTING SOUTH CHINA 2026, Guangzhou, China
4 - 6 Mar 2026

SINO-LABEL 2026, Guangzhou, China
4 - 6 Mar 2026

CCE International 2027, Munich, Germany
9 - 11 Mar 2027

graphispag 2027, Barcelona, Spain
4 - 7 May 2027

Drupa 2028, Düsseldorf, Germany
9 - 17 May 2028
The printing industry has entered a new era; one defined by the arrival of artificial intelligence (AI) as a prominent technology, sustainability initiatives, and workplace modernization. With 62% of IT decision-makers (ITDMs) expressing concerns about AI-driven security risks, the industry is witnessing an arms race between cybercriminals leveraging AI for attacks and organizations deploying AI-powered security solutions to counteract them. Advanced identity management and embedded device protection are becoming critical components of print security. To combat evolving threats, vendors and channel partners are now implementing AI-driven, multi-layered security protocols at the network, endpoint, and user levels, ensuring comprehensive protection of print infrastructure.
As employees return to offices in greater numbers, organizations are re-evaluating their print needs. Managed Print Services (MPS) providers are seizing this opportunity by integrating IT, cybersecurity, and automation expertise into their offerings. With the shift towards digital workflows, businesses are seeking solutions that reduce costs, minimize environmental impact, and enhance efficiency. MPS providers that offer detailed assessments and analytics-driven solutions are better positioned to meet these evolving customer needs.
Sustainability remains a driving force in hardware innovation. The traditional three-to-five-year refresh cycle is becoming unsustainable, which has prompted businesses to extend the lifespans of their devices or invest in remanufactured and refurbished options. A growing number of ITDMs are prioritizing hardware longevity when selecting printers. Future product designs must incorporate enhanced serviceability, security, and sustainability features to align with corporate environmental goals.
The final trend within the printing industry is how online marketplaces and cloud-based document solutions are becoming mainstream, and 61% of ITDMs are already utilizing these platforms. This shift presents lucrative opportunities for Independent Software Vendors (ISVs) to expand into new markets and generate additional revenue. Channel partners are also leveraging these platforms to offer professional services, consulting, and support.
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