Upcoming Trade Shows in for Perfumes

The perfume industry might not immediately conjure images of high-tech solutions, but you’d be mistaken to not account for the rapid evolution of technologies in perfume manufacture. Advancements in fragrance longevity, functional scents, and the use of artificial intelligence are the big trends shaping the market in 2025. As consumers seek fragrances that last longer, evoke emotions, and adapt to their personal chemistry, brands are investing in innovative solutions to stay ahead in an increasingly competitive landscape. One of the most exciting breakthroughs in the perfume industry is the development of slow-release fragrance technology. DSM-Firmenich has introduced Haloscent Pure You, a controlled-release scent technology that extends a perfume’s longevity. This innovation is an evolution of timed-release technology originally developed for fabric softeners in the 1990s but is now being applied to fine fragrances for the first time. Haloscent Pure You works by combining two molecules—one with fragrance and one odor-neutral. The resulting Haloscent molecule remains odorless until activated by external factors such as air, water, light, or even the wearer's microbiome. When a fragrance containing Haloscent Pure You is sprayed, the molecules settle on the skin and activate when specific enzymes in the microbiome reach a certain level, triggering the release of the fragrance. This means that users will experience a consistent scent over time rather than it fading within hours. As temperature and body heat fluctuate throughout the day, the fragrance is gradually released, ensuring a long-lasting olfactory experience. The perfume industry is also heavily investing into functional fragrances, which are designed to evoke emotions and influence moods. While the scientific backing for mood-enhancing claims remains limited, certain ingredients have been shown to provide some psychological benefits. For example, linalool, a compound found in lavender essential oil, has been linked to reduced anxiety in controlled studies.