Upcoming Trade Shows Köln, Germany for Horses

The spoga horse trade fair has solidified its status as a leading event in the global equine sports industry, and continues to elevate the horses industry in Cologne. In 2024, over 7,700 visitors from 72 countries graced the fair, marking a 25% increase from 2023. Additionally, the number of exhibitors increased to more than 400, a similar 25% rise, with 82% of these exhibitors based abroad. This year's success can be attributed to the highly effective blend of diverse business opportunities, engaging entertainment, and insightful discussions. The fair has become a pivotal platform not only for established brands but also for start-ups eager to present their offerings to an international audience. The extensive involvement of social media influencers added a unique dynamic to the event, reflecting how the horses industry in Cologne has recognised the impact of digital marketing and engagement. At the heart of spoga horse 2024 was the prominent main stage, dubbed THE STAGE. Here, attendees experienced the spoga horse TOP INNOVATIONS, fashion showcases, and various panel discussions. Topics covered ranged from sustainability and marketing strategies to promoting young talent and equine health, all of which are critical issues in today's equestrian landscape. One of the standout features this year was the special show ""EQUI LIVING,"" which focused on the theme ""Healthy stomach, healthy horse."" Collaborating with experts from EQUOVIS, this segment presented cutting-edge insights into horse nutrition. For the third consecutive year, the spoga horse CREATOR DAYS served as the industry's go-to meeting point for social media and influencer marketing within the equestrian sector. Over 100 influencers participated, engaging in keynotes and discussions designed to enhance their connections with prominent brands in the industry. The inaugural BARN NET CONNECT interdisciplinary congress provided a platform for professionals across the equine industry to exchange ideas, tackle challenges, and explore future opportunities.