Upcoming Trade Shows Köln, Germany for Sports & Fitness

Cologne is one of the biggest drivers of innovations in the sports and fitness industry within Germany and a big contributing factor is FIBO, which had one of its best years in 2025. The trade show for fitness, wellness, and health (arguably the biggest in the world, if you believe in superlatives) marked its 40th anniversary by setting new records in both participation and influence. It’s not surprising as Germans are in general very invested in their health. The fitness and health sector in Germany has managed to growth its revenue to €5.82 billion and its domestic customer base has reached11.71 million people. Outside its domestic market, the customer base expands to encompass over 71.6 million members and its market volume of €36 billion. One of the clearest trends emerging from this year’s FIBO was the deepening intersection between physical health and digital technology. From wearable performance trackers and AI-driven workout plans to new forms of virtual and hybrid training, the industry is rapidly evolving. Business aside, this trend has caught the eye of policymakers, who are using this wave of innovation to change the course of society in Germany. It’s also important to note that many of the innovators in this field operate in Cologne’s business ecosystem. Talk to any professional and expert and you’ll see just how prevalent technology has become in fitness, and it’s no surprise that it drives growth, creates job and pushes innovation at an accelerated pace. What we’re also seeing is that the passion for fitness and general health awareness penetrates younger generations. Almost 30% of people under 30 are now members of fitness clubs, so you can confidently say that the industry is cultivating a generation for whom wellness is a life-long lifestyle. In this context, Cologne’s role goes beyond simply hosting the show.