Upcoming Trade Shows Nurnberg, Germany for Sports & Fitness

Nuremberg serves one of the most overlooked, but not culturally insignificant sector of the German sports and fitness industry, namely outdoor sports and hunting. The city has long been home of one of the most prominent events in this space, IWA OutdoorClassics, which is even more relevant than before on account of changing market demands. It’s also worth noting that the digital transformation has reached this sector as well and its penetration causes some interesting disruptions. So how does IWA respond to these changes? The 2025 edition has shifted focus to embrace the new wave of innovations with features that better support new technologies and professionals that are just starting out. At the heart of this forward-thinking approach is the TALENT sponsorship program, a strategic initiative designed to support students, master’s candidates, and trainees from across the globe. These rising professionals will have the opportunity to present themselves at the exhibition, participate in discussions on stage, and connect with leading manufacturers and retailers in real time. In addition to talent development, IWA VISION 2025 is placing strong emphasis on digital transformation. One of the standout partnerships for the 2025 edition is with DIWIMA, a specialist in digital process management for hunting, forestry, and veterinary authorities. DIWIMA brings sophisticated SaaS-based tools that streamline compliance and traceability for critical safety-relevant workflows. The trade show places even more importance on start-ups and exhibitors that have not yet had a booth at IWA. The Newcomer Area will serve as a launchpad for fresh ideas and disruptive products and it’s considered a major win for local players in Nuremberg’s sports and fitness industry. Visitors can explore emerging technologies and network with new players entering the global market. Complementing these innovation-driven features is the IWA Job Center. Here, job seekers and employers can connect directly, review vacancies, and even conduct on-site interviews.