Upcoming Trade Shows Nurnberg, Germany for Consumer Goods

Market research and analysis are the defining strengths of Nuremberg’s consumer goods industry. The city is home to giants like GfK and Psyma, which are at the forefront of consumer goods research and position the city as a crucial resource center for the rest of the country. Nuremberg plays a pivotal role in shaping the strategies and decisions of businesses worldwide. At the forefront of market research stands GfK, the largest German market research company headquartered in Nuremberg. With over 89 years of experience, GfK has earned the trust of clients globally by providing comprehensive insights into consumer behavior, market dynamics and media trends. Following its merger with NIQ in 2023, GfK boasts unparalleled global reach and delivers actionable recommendations powered by advanced analytics and cutting-edge technology. In an era defined by disruption and data overload, GfK remains a trusted partner, distilling valuable insights from the noise and empowering businesses to thrive in dynamic markets. Complementing GfK's legacy is Psyma, the largest privately managed market research institute in Germany. With 60 years of expertise and a team of over 260 passionate professionals across 8 countries, Psyma offers a diverse array of research methodologies tailored to the needs of the consumer goods industry. From B2C to B2B research, Psyma’s end-to-end service ensures that clients receive independent, reliable insights to drive strategic decision-making. With a deep understanding of market psychology and consumer behavior, Psyma equips businesses with actionable recommendations to capitalize on emerging trends and opportunities. The synergies between GfK, Psyma, and other industry players ensures that the city's significance on the global stage will only continue to grow. Nuremberg reaffirms its position as the pulse of consumer goods research, driving growth and shaping the future of the industry.