Upcoming Trade Shows Munich, Germany for Consumer Goods

The consumer goods industry in Cologne greatly benefits from the attention and business generated by IAW, the international trade fair for retail promotions and imports. The annual trade show has been a well-respected showcase of consumer trends that has a wide reach internationally. Each edition treats trade visitors to discussions, in-depth highlights, and an impressive array of products from around the globe. With 285 exhibitors representing 26 countries, including 50 first-time exhibitors from 16 nations in 2024, the fair maintains a sterling reputation as a powerful purchasing platform that’s at the forefront of consumer goods trends. Exhibitors at the IAW spare no effort in presenting high-quality goods to discerning business customers. From springtime essentials and garden furniture to seasonal merchandise and home accessories, visitors are treated to a diverse range of products reflecting the dynamic nature of the consumer goods industry. Overall, feedback from exhibitors is always overwhelmingly positive, highlighting the event's success in fostering fruitful business engagements. Despite challenges such as high hotel prices and transport strikes impacting visitor travel, IAW 2024 witnessed a slight increase in footfall with around 5,400 attendees gracing the event. Notably, synergies with concurrent hardware trade fairs contributed to the success of certain product categories. Then there is the growing significance of the IAW as a sourcing platform for online retailing as many suppliers are actively engaged in digital business operations. A focal point of the IAW was the E-Commerce Arena, now in its 18th edition, which brought together 26 industry experts to share insights into online retailing. Among the highlights was a presentation by Florian Arndt, CEO of Sons of Motion Pictures, who showcased the transformative potential of artificial intelligence (AI) in film production. Arndt's keynote speech captivated the audience, shedding light on the role of AI in driving digital change in the retail sector.