Upcoming Trade Shows Munich, Germany for IT & Technology

Munich, already considered as a crucial industrial and financial hub to Germany’s economy, has set its sights on becoming one of Europe's most prominent centres for the IT & technology industry. Over the past decade, the city has seen significant investments from tech giants such as Google, Apple, and IBM. As the capital of Bavaria, Munich’s focus on digital transformation and emerging technologies continues to drive economic growth, making it one of Europe’s leading tech destinations. In fact, Munich is often referred to as the Silicon Valley of Europe. Google has firmly established itself in Munich as the tech giant is in the process of redeveloping the historic Arnulfpost building, a project set to be completed in 2024. This new office will provide space for 1,500 employees, which will bring Google’s total Munich workforce to over 3,000. The expansion reflects Google’s intention to use Munich as its European base of operation for the advancement of privacy and security technologies. Apple, too, has chosen the city as its European Silicon Design Centre, which has immensely benefited Munich’s IT & technology industry in regards to engineering and R&D. The Bavarian capital is home to Apple’s largest engineering hub in Europe, with 1,500 engineers already working there. Apple’s new centre will focus on the company’s cellular unit, making it Europe’s largest research and development site for mobile wireless semiconductors and software. The expansion highlights Munich’s growing importance in the global semiconductor market. IBM has made a significant mark in the city with its Watson IoT Global Headquarters, which cost $200 million to build and employs around 1,000 engineers. The centre serves as a hub for companies looking to explore the possibilities of the Internet of Things (IoT), with firms like BMW and Siemens basing research teams at the site.