Upcoming Trade Shows Nurnberg, Germany for Toys

The Spielwarenmesse is what put the toy industry in Nuremberg on the map. It’s no exaggeration to say Nuremberg Toy Fair sits at the centre of the toy world as it overshadows any other regional or national toy fair in terms of turnout. The trade fair sets the stage for groundbreaking trends and discussions. In 2024, Kidults emerged as the biggest trends. Thomas Bußhart, Managing Director of Fischertechnik, lauded the focus on Kidults. He praised the wealth of new ideas generated by finding a middle ground between children and adults with a focus on shared nostablgia. The special area Life's a Playground - Toys for Kidsters, Kidults & Co., accompanied by an international study and expert talks, examined and repositioned adults as a target demographic. Mattel embraced the Kidults theme wholeheartedly, reflecting the zeitgeist. The event was stacked with major meetings, lectures and more. The Disney Group's breakfast and Circana's worldwide events became fixtures on the industry calendar. Licensing partnerships gained prominence, with collaborations with Licensing International and BRANDmate facilitating valuable exchanges and opportunities for growth. Maria Gunderson of Flops startup lauded the LicenseTalks as a source of invaluable knowledge, while the LicenseLounge provided a platform for key stakeholders. Martina Vierkötter of Haba, recipient of the ToyAward in the Baby & Infant category, praised the Spielwarenmesse for its effectiveness to shape business and make dreams come true. Caroline Hedges of Fizz Creations echoed this sentiment, attributing the influx of visitors to their ToyAward win in the Teenagers & Adults category to the event's unparalleled reach and impact. Exhibitors unanimously praised the supportive atmosphere. The RedNight, in particular, emerged as a highlight. Waltraud Maria Iden of the Iden Group commended the event's stimulating ambiance, while Julia Graeber of Vedes hailed it as a vibrant platform for industry camaraderie and dialogue.