Upcoming Trade Shows in Turkey for Toys

Turkey’s toy industry has shown no signs of stopping. Toy imports continue to rise and in 2023, the country imported toys worth approximately $200 million, reflecting a year-on-year growth trend of +28%. While this figure may not seem substantial on a global scale, it demonstrates the untapped potential of Turkey's toy market, especially in light of the country’s projected economic expansion in the coming years. The largest toy categories in Turkey, based on import value, include building blocks, toy sets and other plastic toys. In terms of retail structure, Turkey boasts a unique landscape characterized by a mix of online channels, specialist toy chains, niche stores, and grocery retailers. Hepsiburada, Trendyol, and Amazon dominate the online toy market and cater to Turkey's geographically diverse population. Meanwhile, Toyzzshops, Armağan Toys, and Adore Toys lead the way as the country’s largest toy specialist chains and offer a wide range of products to consumers nationwide. Niche stores such as TırtılKids and KeyifBebesi cater to specific preferences and are often found in urban shopping malls. The grocery channel also plays a significant role in Turkey's toy retail sector with major retailers like Migros and Carrefour boasting a strong presence across the country. Additionally, independent stores, stationery chains and discount retailers contribute to the diverse retail landscape. Turkey's retail calendar is punctuated by key events such as National Sovereignty & Children's Day on April 23rd and the long summer vacation period from mid-June to early September. These occasions often prompt increased toy purchases as parents seek to entertain their children during leisure time. While Christmas is not celebrated in Turkey, New Year's Eve serves as a major holiday, with the tradition of gift-giving by 'Noel Baba' adding to the festive atmosphere.