Upcoming Trade Shows in Germany for Toys

Germany’s toy market enjoys stable sales and has experts optimistic about its future performance. In 2024, revenue has reached $6 billion already with a projected annual growth rate of 2.20% up to 2028. While the United States leads globally in market revenue, Germany’s per capita revenue of $68.81 is not to be underestimated. In fact, the toy sector is one of the biggest contributors to the country’s economy. Today, it’s ranked second place in toy exports in the world. One notable trend shaping Germany’s toy industry is its strong emphasis on STEM education that has led to a high demand for educational toys and games. This focus aligns with Germany’s overall goal to prepare future generations for success in science, tech, engineering and mathematics. Parents are invested in the intellectual development of their children from an early age and we see this in the toy categories that perform well. Infant and preschool toys reign supreme in Germany, especially in their role as tools for learning. Outside of their intended use, these toys also aid in the treatment of neurological diseases such as Alzheimer’s and dementia. Due to this, there’s a higher demand for games and puzzles that stimulate the brain - another contributor to the market’s growth. More and more startups appear and launch new innovative products. The market is witnessing growth propelled by the introduction of eco-friendly and high-quality toys, expanding e-commerce sales channels, and increased disposable income among consumers. Specialty sales channels, including specialty stores and brand outlets, dominate toy retailing and offer diverse selections of soft toys. These sales channels benefit from growing infrastructure facilities and consumer preferences. Meanwhile, the rise of e-commerce represents a significant market force with online shopping trends driving sales and capturing a substantial market share.