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Upcoming Trade Shows in Germany for Entertainment & Media
PMRExpo 2024, Köln, Germany
26 - 28 Nov 2024
Internationale Kulturborse Freiburg 2025, Freiburg, Germany
20 - 22 Jan 2025
Prolight + Sound 2025, Frankfurt am Main, Germany
8 - 11 Apr 2025
ANGA COM 2025, Köln, Germany
3 - 5 Jun 2025
HAM RADIO 2025, Friedrichshafen, Germany
27 - 29 Jun 2025
IFA Berlin 2025, Berlin, Germany
5 - 9 Sep 2025
Germany’s entertainment and media industry continues to exhibit robust growth with promising revenue projections and a positive trajectory for the future. As Europe’s largest economy and a key player in the global entertainment landscape, Germany offers lucrative opportunities for industry players. A look at the numbers tells a very compelling story of triumph in 2022. The German entertainment market generated a total revenue of $0.75 billion. Looking ahead, the market is forecasted to experience an annual growth rate (CAGR 2022-2027) of 11.81%, reaching a projected market volume of $1.37 billion by 2027.
Various segments contribute to the overall revenue of Germany's entertainment market. In-app purchase (IAP) revenue reached $151.50 million in 2022. Additionally, paid app revenue hit $0.90 million, while advertising revenue sat at $592.50 million in the same year. These revenue streams highlight the diverse monetization models driving the industry's financial performance. The number of downloads in Germany’s entertainment market reached 131.00 million in 2022. This metric provides valuable insights into consumer behavior and preferences, shaping content creation and distribution strategies. The market is dominated by American productions, but there’s still life in the independent market for creators and distributors. Despite a slight slowdown in international acquisitions, the territory remains a viable sales destination. Germany presents ample opportunities for independents to showcase their content and engage with diverse audiences.
Overall, the state of Germany’s entertainment and media industry has never been better and by all indications, it certainly has room for additional growth. However, it’s essential to zoom out and compare its performance to the global landscape. In China, for instance, the entertainment market generated $12,140.00 million in revenue in 2022, showcasing the significant economic impact of the industry within the Chinese market. Another important note here concerns the increasing popularity of Chinese productions abroad, which will have an even bigger financial impact around the world.
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