Upcoming Trade Shows in Netherlands for Entertainment & Media

Consumer spending in the Netherlands’ entertainment and media industry has witnessed a steady uptick with a 4% increase recorded in 2018, and a projected rise of at least 2% anticipated for 2019. This surge is largely fueled by the growing penchant for ad-free video and audio streaming services, indicative of Dutch consumers’ willingness to pay for premium content alongside a vast spectrum of audio offerings, which marks a departure from traditional pay-per-view models. In the gaming sphere, a contrasting trend emerges, as gamers across all age groups embrace in-game purchases. The market has become more competitive given the influx of international players venturing into the Dutch market with plans to launch video services across Europe. While this may pose challenges for existing providers in terms of pricing strategies, there remains ample opportunity for new entrants to carve out a niche and foster growth within the over-the-top (OTT) market. Despite the loyalty exhibited by Dutch consumers towards Pay TV subscriptions, providers are adapting to shifting preferences by offering tailored bundles, as exemplified by KPN's innovative Husselen subscription. This customer-centric approach signifies a departure from the conventional one-size-fits-all approach. However, amidst the optimism surrounding consumer spending, a note of caution is sounded for the mid-term outlook. Despite low unemployment rates and robust consumer confidence, economic uncertainties may prompt a reevaluation of spending habits. While certain segments of the industry may prove to be recession-resistant, it’s vital to keep previous economic downturns in mind when it comes to making projections. In response to shifting consumer behaviors, media companies are exploring innovative monetization models with initiatives such as ad-based subscriptions and data-driven payment options gaining traction. Platforms like Videoland and Quibi are contemplating ad-based subscriptions to broaden their audience base, while publishers are considering data-driven subscriptions to offer personalized content and advertisements.