Upcoming Trade Shows in Netherlands for Advertising

Europe’s digital advertising market is experiencing a renaissance ushered in during the pandemic. Isolation, the ready availability of the internet and an insatiable appetite for online media content has permanently shifted consumer behaviour at an accelerated pace. There’s no other market that’s as important as the digital market, and companies are acting accordingly. Company advertising budgets allocate larger and larger portions to digital endeavors each year. In 2021, digital ad spending in Europe soared to approximately €92 billion, marking not only a record high but also a €20 billion increase compared to the previous year – something that’s never before seen in the industry’s history. The pandemic's impact on Europe's advertising ecosystem is undeniable, as this significant shift toward online advertising illustrates. Strategically surrounded by Europe's three largest advertising and media markets, the Netherlands is a magnet for international companies seeking creative talent. Companies can efficiently serve the UK, France and Germany from a single Dutch office. The strategic location coupled with high quality of life, easy travel accessibility and a skilled workforce make the country an ideal home for household brands like Adidas, Nike, McDonald's, and Heineken, all of whom have relied on Dutch advertising agencies for their campaigns. Amsterdam, in particular, has earned its title as a global ‘ad mecca,’ drawing cutting-edge agencies like WPP, Anomaly, 180 Kingsday, Wieden + Kennedy, Ridley Scott and 72andSunny. Here, creative talent and business merge, making the Netherlands the preferred destination for brands seeking to bring their ideas to life on an international scale.