Upcoming Trade Shows in Germany for Advertising

Germany follows the overall global trend for the advertising industry in the sense that it’s growing larger and transforming into a digital-first industry. Currently standing as Europe’s second-largest market, German advertising sees an increase in overall spending. In fact, in 2021, advertising revenues hit a new record-breaking high of EUR 25.9 billion. This is in no small part thanks to the heavyweights that have left an indelible mark on the industry. In 2021, the biggest spenders included Procter & Gamble Germany, who came out on top with advertising spending reaching a jaw-dropping EUR 1.8 billion. Not far behind were Ferrero Germany (EUR 689 million), Amazon (EUR 542 million), Lidl (EUR 488 million), Telekom Germany (EUR 353 million), Rewe (EUR 350 million), and L'Oréal Germany (EUR 329 million). These industry titans are the driving force behind Germany's advertising expansion, fueling creativity and innovation in campaigns that captivate audiences with digital advertising at the forefront. In the European advertising landscape, Germany has proven itself as a formidable contender with a market nearly as substantial as the next three largest markets combined. As digital continues to reshape the industry, German advertisers are gearing up to embrace the revolution and assert their position as a global powerhouse. The upward trajectory is more than assured thanks to the embrace of digital trends and innovations, as well as the ever increasing roster of international brands that call Germany home.