Upcoming Trade Shows in Germany for Sound

Germany’s sound and media industry is enjoying a renaissance thanks to a robust market for on-demand streaming, smart technology, and data-driven advertising. Sound engineers are more than spoilt for choice when it comes to career paths and professional development. The rise of video-on-demand (VoD) and second-screen engagement, in particular, is shifting industry dynamics across broadcasting, entertainment, and audio-visual advertising. In 2022, 34% of Germans accessed video streaming content daily, while another 30% tuned in at least once a week. YouTube remains the dominant platform, bolstered by the accessibility of user-generated content and the breadth of music and video material. Germany’s public broadcasters also hold a significant online footprint, but international giants like Netflix, Amazon Prime, and Disney+ continue to gain ground with localized content and aggressive subscriber strategies. Germany’s private broadcasters are pivoting to streaming with their own platforms. ProSiebenSat1, RTL, and Sky have all launched VoD services offering a mix of international series, films, and in-house productions. The competition for viewer attention has led to increased investments in original German-language content, signaling a broader trend of regional differentiation in a globalized streaming market and further drives growth in the sound industry across Germany. Another major development is the rise of social TV. Viewers now regularly engage with television content via a second screen, typically a smartphone, where they discuss live events, share opinions, and amplify content reach through platforms like Twitter and Instagram. This shift not only enhances audience engagement but also opens new channels for advertisers to extend their messages across multiple platforms simultaneously. These behavioral shifts have supercharged the adoption of programmatic advertising in the German market. With approximately 64% of households owning a smart TV, broadcasters and advertisers are capitalizing on real-time user data to deliver personalized marketing.