Upcoming Trade Shows in Germany for Bicycles

If there’s one thing to know about Germany, it’s that the country has cultivated a fierce love of all things cycling to the point it’s become a deeply ingrained part of the national culture. From urban centers to serene rural landscapes, bicycles have become synonymous with both transportation and recreation. The cycling culture is instilled early with young children learning to ride as a rite of passage. Naturally, this has led to Germany becoming a reliable performer on the global bicycle market both as manufacturer and consumer. Navigating German cities involves a daily dance between cyclists and pedestrians, highlighting the integral role of bicycles in daily life. The country boasts a network of scenic bike routes, making cycling not just a means of transportation but an immersive experience. The appeal is multifaceted, with Germans valuing the physical activity, cost savings and eco-friendly aspects of cycling, aligning with sustainability goals. In 2021, over 49.7 million Germans owned a bicycle. The spectrum of two-wheelers expanded to include motorcycles, e-bikes, mopeds and e-scooters, which further reflects the diversity of cycling preferences. The COVID-19 pandemic further fueled the cycling craze as it offered a personal fitness solution and a safer alternative to public transport during lockdowns. E-bikes emerged as the frontrunner, making up 43% of bicycle sales revenue in 2021. Known for their ease of use, e-bikes, powered by a battery and motor, provide a convenient solution for cyclists with the added benefit of an eco-friendly commute. The surge in e-bike sales contributed significantly to the impressive 6.56 billion euros in bike sales revenue in 2021. With an average cost of 1395 euros per bicycle in 2021, cycling proves to be an affordable and accessible means of transport and recreation for Germans. Munster, in fact, has secured a spot on the list of the world's eight most bike-friendly cities.