Upcoming Trade Shows in Germany for Franchising

Since its inception in 1978, the German Franchise Association has played a pivotal role in championing the interests of the franchising industry across economic and political landscapes. Representing over 400 members, including franchise systems, consultants, and legal experts, the association serves as a quality community advocating for fairness, transparency, and sustainable growth within the sector. The franchising industry in Germany has been steadily growing. In 2023, Germany boasted approximately 910 active franchise systems, supported by 147,030 franchisees and employing over 830,000 individuals. All of this activity translated to €147 billion in revenue. At the heart of franchising lies a collaborative partnership model characterized by mutual respect and shared responsibilities between franchisors and franchisees. This model not only enhances business competitiveness but also ensures sustainable replication of successful business models. Franchisors provide comprehensive support, including brand protection and ongoing service package development, crucial for the long-term success of franchisees. Successful franchising thrives on clear, well-defined principles that establish strong, enduring relationships. Franchisors set business standards, while franchisees act as pivotal stakeholders driving brand proliferation and operational excellence. Unlike some countries with specific franchise laws, Germany relies on a mosaic of legal standards encompassing civil law, competition law, commercial law, and intellectual property rights. This decentralized approach emphasizes contractual agreements and compliance with EU regulations, ensuring fair practices and protection of franchisor-franchisee relationships. It’s this flexibility that further makes the franchising industry attractive to franchisers. The franchising industry in Germany is poised for continued growth and innovation. Embracing technological advancements, sustainability practices, and inclusive growth strategies will be pivotal. The German Franchise Association continues to advocate for industry best practices, ethical standards, and regulatory clarity, and supports its members in navigating evolving market landscapes and global economic shifts.