Upcoming Trade Shows in Germany for Catering

Event catering in Germany is gearing up for a comeback with both the revenue and the number of businesses expected to rise in the coming years. Prior to 2020, the industry enjoyed steady growth, fueled by a strong economy and rising consumer confidence. The ease of starting an event catering business further accelerated this climb. However, the pandemic brought festivities to a grinding halt, which severely impacted both revenue and the number of players. Now, optimism reigns. Industry forecasts predict a rebound in sales, which mirrors the recovery expected in the wider restaurant sector. The number of catering companies is also expected to increase, continuing the pre-pandemic trend. However, economic uncertainty lingers, casting a shadow on the speed of this growth. The recovery phase encompasses more than pure economic growth. It extends to adapting. To truly thrive, German event catering needs to adapt to evolving consumer values and preferences. Today’s diners are increasingly health-conscious and seek out sustainable, personalized options. Plant-based and allergen-free choices are no longer niche, they're essential. Understanding different target groups and their varying social milieus is crucial for caterers to navigate the diverse food trend landscape. Embracing these shifts requires creative innovation. Caterers need to develop menus that cater to diverse dietary needs and values, while prioritizing sustainable practices and local sourcing. There has been demand for organic ingredients, which have been locally sourced and whose origin can be traced. Technology can play a key role in streamlining operations, personalizing experiences and reaching new audiences. Efficiency has become exceptionally important for businesses in order to stay competitive. The road ahead holds challenges, but also exciting opportunities. By adapting to these new realities, German event catering can carve a path towards a future filled with delicious, sustainable, and personalized feasts, ready to satisfy a new generation of diners.