Upcoming Trade Shows Hamburg, Germany for Catering

For over a century, Hamburg has been a major hospitality hub and the city’s catering industry is further boosted by the presence of INTERNORGA, the annual trade fair shaping the industry’s future. Each promises a smorgasbord of insights whether it’s through inspiring talks or exciting showcases of cutting-edge products. Either way caterers find themselves front and centre to the latest trends in the hospitality sector. Since 1921, INTERNORGA has provided a platform for hotels, restaurants and caterers to connect, discover, and do business. Each year buyers can expect an impressive product portfolio covering everything from kitchen equipment and tableware to beverages and food across seven dedicated sectors. Whether you run a cozy café or a bustling hotel, inspiration awaits. One of the biggest trends to come out of the show is convenience. Companies like GoNosh, Danone Deutschland, Organic Friends & Sports and Market Grounds showcase solutions that embody the ‘convenient & easy’ trend. Market Grounds, in particular, is more than excited to present at the trade show for the exciting opportunities for collaboration and inspiration. There’s certainly a lot of inspiration to be had, especially at the INTERNORGA’s FoodZoom 2.0 trend analysis unveils what’s hot. The rise of plant-based diets is influencing taste perceptions, while busy lifestyles fuel the demand for convenient, healthy takeaways and snacks. Small portions, soft breads and grab-and-go options catering to dietary needs are trending with liquid meals like smoothies gaining traction on the beverage front. INTERNORGA goes beyond showcasing products. The Changing Tastes forum provides strategic insights for decision makers, while Truckers' Talk offers a glimpse into the exciting world of food trucks. For caterers, there’s no better place to source cutting-edge equipment, innovative food concepts or industry knowledge.