Upcoming Trade Shows Hamburg, Germany for Decorations

Hamburg’s decorations industry received a significant boost in both attention and activity in the mid-2010s, when Nordstil was introduced in 2014. The trade fair curates the latest and best across decorations, jewelry, customizable merchandise, gifts, lifestyle products, home textiles and more. It’s quickly become a cornerstone for the industry. Nordstil serves as a vital meeting point for local manufacturers and brands to reach broader audiences across Europe. The fair’s comprehensive value chain display enables exhibitors to find suitable buyers swiftly. Special areas within the exhibition halls, such as The Village, highlight forward-thinking designs and products. The upcoming Summer Nordstil 2024 has directed its gaze towards pressing topics such as sustainability and technological progress. The lecture program in Hall B1.EG will feature experts sharing insights and success strategies, complemented by live presentations and practical demonstrations. This initiative aims to equip trade visitors with the knowledge and tools needed to develop successful business concepts in an ever-evolving market. One of the key themes at the upcoming fair is sustainability. The lecture program will tackle the fine line between greenwashing and greenhushing. Mimi Sewalski, Managing Director of Avocadostore, Germany’s largest online marketplace for sustainable lifestyle products, will discuss the importance of sustainability as a convincing purchase argument and explore current trends in this area. Additionally, Pamela Kler, founder of the Glückliche Händchen label and the creative workshop Bunsenstrasse 2, will provide insights into sustainable shop window and POS decoration. Kler will address what sustainability means for businesses, offering examples and space for discussion to help retailers understand how to implement sustainable practices effectively. Nordstil's focus on sustainability is a response to the growing consumer demand for environmentally responsible products and practices. By addressing greenwashing and greenhushing, Nordstil aims to foster genuine sustainable practices within the industry, ensuring that businesses can meet consumer expectations authentically.