Upcoming Trade Shows Hamburg, Germany for Food & Drink

Hamburg is making waves in the food and drinks industry with significant investments, the biggest of which comes from multisector catering specialist Newrest, which has decided to move into the German market. The company announced a €10 million investment to establish inflight catering units in Berlin and Frankfurt as a first step. The company has secured lucrative deals with major airlines, including EasyJet, China Airlines, Air Astana, LATAM Chile Airlines and Egypt Air. This was then followed with the opening of additional inflight catering units in Munich and Hamburg. This bold move has been supported by Germany Trade & Invest, providing consultancy and investment support services. The Dutch online supermarket company, Picnic, is making significant strides in reshaping the grocery delivery landscape in Germany. Two new logistics properties are under development in Kaltenkirchen north of Hamburg and Falkensee near Berlin. These strategically located facilities span 46,000 sqm each and come equipped with state-of-the-art features like dock levelers, ground-level sectional doors and sustainable elements like energy-saving LED lighting and photovoltaic systems. The logistic centres were completed in July 2023 and Picnic has made it abundantly clear it’s ready to take its expansion beyond Berlin and Hamburg. INΤΕRNΟRGΑ is Hamburg’s secret weapon for boosting the local food and drinks industry. The international trade fair details industry trends and supports innovation. The FoodLab, situated next to the Newcomers' Area, is a testament to the innovative spirit driving the food scene. Showcasing creativity translated into market-ready products, the FoodLab explores themes such as reusability, sustainability, future foods and digitization. In an era of increasing digitalization, the expanded Digital Applications trend area brings together the latest in digital trends and applications within the out-of-home market, embracing AI to stay competitive. For those eager to explore the brewing developments in the F&B sector, the Pink Cube stands as the go-to meeting hub.