Upcoming Trade Shows in Hong Kong for Food & Drink

Hong Kong’s food and drinks industry is characterized by its variety in flavors as big international manufacturers forge direct links with overseas importers and supermarket chains. Concurrently, the city’s food and beverage trading companies emerge as key players, introducing global cuisines to local and mainland consumers while supporting smaller producers in reaching international markets. The biggest and most acclaimed for their quality brand include Garden (biscuits, cakes, and sweets), Lam Soon (edible oils), Kee Wah Bakery (traditional Chinese pastries), Lee Kum Kee (cooking sauces), Vitasoy (non-alcoholic beverages), Amoy, and Kampery (instant milk tea mix). These brands have not only successfully penetrated overseas markets but have also set up overseas offices and factories to cater to global demand. For instance, Vitasoy Group has crossed Hong Kong's borders to reach over 30 markets worldwide with production plants in the Philippines, Australia and Singapore among others. The global outreach of these brands underscores the internationalization of Hong Kong’s food and beverage landscape. To foster connections and explore market opportunities, industry players engage in trade fairs organized by the Hong Kong Trade Development Council (HKTDC), such as the Food Expo in Hong Kong, the Canton Fair in Guangzhou, the China International Import Expo in Shanghai and ChicHK in various mainland cities. HKTDC further facilitates study missions and business matchings in order to empower Hong Kong manufacturers to cultivate new business relations in specific markets. Amidst these developments, discernible trends shape the industry landscape. Health and wellness take center stage with products tailored to meet the expectations of consumers. The surge in health awareness, coupled with an ageing population, fuels the demand for health-maintenance products like high-fiber biscuits and low-sugar drinks. In the same breath, convenience has become a very popular requirement for consumers, which has led to the rise of convenience foods. Microwaveable and packaged options are climbing in sales in the city.