Upcoming Trade Shows in France for Food & Drink

France’s food and drinks industry is a dynamic playground for both consumers and businesses that has successfully cultivated a reputation for quality, tradition and uniqueness. It’s a major pillar of the country’s economy and always seeks to keep up with consumer expectations such as concerns about sustainability, digitalization and an investment in their health. As health consciousness takes center stage, the French are making the relevant substitutions on their plates. A shift towards plant-based diets, reduced meat and alcohol consumption, and an increased intake of fruits, vegetables, and mineral water characterize this trend. The quest for holistic wellbeing influences purchasing decisions. Changing lifestyles propel the rise of on-the-go dining. With more consumers opting to eat outside their homes, convenience is key. Quick, ready-to-eat meals and snacks cater to the modern pace of life, reflecting a demand for swift, yet delicious, culinary experiences. In the aftermath of food safety concerns, traceability and ethics take the spotlight. Consumers seek certification and transparent labeling, emphasizing a desire for accountability and ethical sourcing practices. Trust in the origins and production processes of food products has become a pivotal factor influencing purchasing decisions. Economic considerations guide consumers to scrutinize food prices closely. The emphasis on value for money has intensified as consumers become more discerning about their food expenditures. Balancing quality with affordability becomes a critical factor for businesses aiming to capture the French market. Entering the French food and beverage market is an impassable opportunity, but it comes with strict regulations. Strict standards, surpassing EU norms, require prior authorization from the DGPP, the French Authority for Protection of Populations. Compliance with local regulations is non-negotiable in order for all imported foods and drinks to conform to the French consumers’ expectations. Despite challenges posed by the pandemic, the French food and drinks grew by approximately 4% in 2022.