Upcoming Trade Shows in France for Fashion

France’s fashion industry is a significant contributor to the country's economy as it employs over one million people and accounts for 1.7% of GDP. The industry is also deeply rooted in French culture with Paris serving as the global fashion capital for over a century. If you think of fashion, you are most likely also thinking of France. That’s how closely related the two have become. A recent survey found that eight out of ten French people believe that French production is a guarantee of quality. This sentiment has been further strengthened by the COVID-19 pandemic, which has raised awareness of the importance of supporting local businesses. As a result, Made-in-France fashion is gaining popularity with 61% of consumers reporting that they have included such products in their recent fashion purchases. Monumental events like the Paris Fashion Week keep the conversations around fashion squarely on France. In addition to the focus on quality and Made-in-France, the French fashion industry is also innovating in other areas, such as sustainability and personalized fashion. Sustainable fashion is becoming increasingly important to consumers, and French brands are leading the way in developing eco-friendly production methods. Personalized fashion is also growing in popularity, with French brands experimenting with new technologies to create unique and individualized clothing experiences. The French Fashion eCommerce market is also on the rise with a projected value of US$12.484 billion by 2027. This growth is being driven by factors such as increased consumer adoption of online shopping, the growing popularity of luxury fashion and the convenience of online shopping. Overall, the French fashion industry has shown itself to be adaptable in the face of severe economic challenges resulted from the pandemic thanks to its spotless reputation for quality, and is well on its way to cement its relevance further through embracing new trends.