Upcoming Trade Shows in France for Home & Lifestyle

Although on the face of it the home décor and lifestyle industry in France might appear to be in a steady growth face, industry players are still grappling with the aftershocks from the COVID-19 pandemic. The collapse of the renowned furniture brand Habitat has sent shockwaves through the French home decor industry. This event, marked by Habitat's judicial liquidation, is only a single symptom of the turbulent economic climate caused by inflation in raw material costs, a real estate crisis, and fierce competition from discount brands. The home decor and furniture sector in France is grappling with multifaceted issues. The economic downturn and amplified competition have taken a toll on companies like Habitat and Made.com, which have succumbed to these pressures. However, others, such as Maisons du Monde, are doing their best to hang on and survive. Despite a sales dip of 9.8% in the first nine months of 2023, Maisons du Monde pledged a comprehensive transformation plan that rolled out in the first quarter of 2024. Additionally, Alinéa and Zodio consolidated their efforts in August 2023 with the aim to achieve critical mass and restore profitability. The French home decor market, which boasted a turnover of EUR 13 billion in 2023, is now caught in a downward spiral. Sales have plummeted by 6.5% in volume and 1.5% in value over the course of the year. This decline is not solely due to the economic scenario but also the competition from hypermarkets, supermarkets, and discount stores. Platforms like TEDi, Stockomani, Action, and second-hand marketplaces such as Leboncoin are vying for a slice of the home decor market. Over twenty brands hold sway over 70% of decoration article sales, with Ikea leading the charge with a 10% market share, followed by Leclerc, Maisons du Monde, Action, GiFI, and Leroy Merlin.