Upcoming Trade Shows in Sweden for Home & Lifestyle

The home décor and lifestyle industry has always been a strong performer in Sweden’s economy and we only need to look at the thriving e-commerce market, which has been on a considerable growth trajectory. Projected to reach $1,264.6 million by the end of 2024, the furniture and homeware e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 8.1% over the next four years, hitting $1,724.3 million by 2028. Sweden's strong economy, characterized by high disposable income levels and a high standard of living, provides the perfect backdrop for this growth. Consumers are increasingly willing to invest in their homes, focusing on both aesthetics and functionality. The online segment of the Swedish furniture and homeware market is particularly notable, currently accounting for 25.5% of total sales. This share is expected to rise to 29.9% by 2028. IKEA remains the dominant player in this market, with ikea.com generating $266.6 million in revenue in 2023. The prominence of IKEA highlights the importance of established brands in the online space, yet the growth of e-commerce opens the door for new entrants and innovative platforms to capture market share. Swedish consumers have a pronounced preference for minimalistic and functional designs. This is a key characteristic of the broader Scandinavian design philosophy, which emphasizes simplicity, clean lines, and practical use. Products that blend these aesthetic values with high functionality are particularly appealing to Swedish buyers. Sweden’s long winters and limited daylight hours influence home décor significantly. There is a strong emphasis on creating cozy, inviting interiors that counteract the harsh outdoor conditions. The favorable economic conditions in Sweden, such as low interest rates and favorable credit conditions, open consumer wallets to spend more on home improvement and décor projects. These conditions make it easier for consumers to finance significant purchases and invest in their living spaces.