Upcoming Trade Shows in Sweden for Decorations

Sweden’s decorations industry is looking at a solid year ahead thanks to rapid urbanization and a strong DIY culture that only solidified itself during the pandemic. In 2024, the market is expected to generate $94.72 million in revenue, with an annual growth rate of 4.17% expected from 2024 to 2029. One of the key drivers of this market expansion is Sweden’s rapidly growing urban population. Currently, 88% of Swedes reside in cities, a figure that continues to rise. This urban influx is creating a substantial demand for new residential spaces, thereby boosting building activities across the country. As more housing units are needed to accommodate the growing population, the demand for home improvement and decorations is set to surge. The construction boom is not only meeting immediate housing needs but also fostering a long-term market for home decor and DIY projects. The desire for personalized and efficient living spaces is driving residents to invest in home improvements, further stimulating market growth. Here is where Sweden’s DIY culture comes into play. The term do-it-yourself (DIY) encapsulates the ethos of crafting, updating, or repairing items without professional assistance. This trend has led to the proliferation of numerous small and mid-sized companies catering to the DIY market. Local market participants are rapidly expanding their presence to meet the increasing demand for affordable DIY products. Companies like Dahl Sverige Aktiebolag, Optimera Svenska AB, Solar Sverige Aktiebolag, and Onninen Aktiebolag are investing in research and development, focusing on product innovation, frequent new launches, and wider product availability. The DIY home improvement market in Sweden is highly fragmented, with many players vying for a share of the growing market. Major retailers are expanding their footprints to cater to the rising demand. For instance, Bauhaus has opened new stores in Vaxjo and Umea, with further expansion into Karlstad-Valsviken.