Upcoming Trade Shows in China for Home & Lifestyle

Adhering to global performance trends, China’s home décor and lifestyle industry has noted great earnings and a strong positive annual growth rate, and most sales are now driven predominantly by Millennials and Gen Z consumers. These younger generations, especially those born post-1990s, are entering the housing market en masse, leading to a substantial increase in investment in home decor. Their preferences for sustainability, safety, and a concept known as quiet luxury are reshaping the market landscape. Quiet luxury initially began as a trend in the apparel industry, but has now been making waves in home décor. This trend emphasizes subtle, understated elegance over flashy, brand-heavy designs. Chinese consumers, particularly the younger demographic, prefer brands with discreet logos and less overt branding, which aims to cultivate a sense of exclusivity and personal style. The desire is to create sophisticated and refined home environments, where the only focus is on quality and craftsmanship rather than ostentatious displays of wealth. With rising disposable incomes, Chinese consumers are increasingly seeking customized and premium home decor solutions. This trend reflects a desire for unique and personalized living spaces. Consumers are collaborating with designers and architects to create cohesive and well-thought-out home interiors. Every detail, from lamps to curtains, is meticulously planned to ensure a harmonious and personalized aesthetic. It is not uncommon for Chinese homeowners to completely redesign their homes every decade. This practice involves hiring new designers to re-envision the home’s layout and decor, providing a fresh and modern makeover. Social media platforms like WeChat, Douyin, and Xiaohongshu play a crucial role in shaping consumer preferences and driving trends in home décor. Younger generations are exposed to a constant stream of content from influencers and brands showcasing interior design ideas. Algorithms and targeted ads further personalize their browsing experience, influencing their purchasing decisions.