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Upcoming Trade Shows in France for Catering
Sirha 2025, Lyon, France
23 - 27 Jan 2025
France's food and beverage industry is poised for growth in the upcoming decade after a downturn during the pandemic. The catering industry, in particular, plays a crucial role in the rejuvenation of the market. After 2020's struggles, revenue is rising, but below pre-pandemic levels. The events industry, closely linked to catering, faces similar recovery hurdles. The pandemic has left deep economic scars, which take time to recover from. The crisis hit hard with many businesses at risk. The industry’s resilience and ability to adapt to changing consumer behaviors and competition will be crucial for its future.
Despite the troubled recovery, innovation has been altering the landscape in order to keep in step with quickly evolving consumer tastes. The demand for healthy, personalized options, local ingredients and sustainability practices is undeniable. Caterers must adapt menus, sourcing, and packaging to meet these preferences. Embracing technology is crucial. Online ordering, menu customization tools, and delivery apps streamline operations and enhance customer experience. Where this is also seen is the growing market outside the restauranteur sector. Traditional segments like restaurants face competition, but new opportunities beckon. Healthcare and education sectors crave efficient, sustainable catering solutions for a growing population. Corporate demand for cost-controlled services is also rising.
Competition is fierce and most caterers have a small market share. Collaboration and specialization may be key to survival. While signs of growth are promising, the exact impact of the pandemic and future economic changes on French catering remains unclear. However, one thing is certain: adaptation and innovation will be essential for caterers to navigate the evolving landscape and secure a delicious future.
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Send us a general enquiry and we will find the best options for you