Upcoming Trade Shows Köln, Germany for Food & Drink

Each year, ISM turns into the epicenter of the confectionery industry – an event that has lasted for five decades since its first edition in 1971. Over the years, the Internationale Süßwarenmesse (International Sweets Fair) has not only expanded its product categories but has also broadened its focus to include new trade regions. Running concurrently with ProSweets, the definitive meeting place for international suppliers in the confectionery and snacks industry, ISM provides visitors with an extensive overview of all relevant industry sectors, creating additional value for exhibitors. Currently ISM showcases an array of confectionery, frozen treats, candies, ready-to-eat fruit snacks, baked goods, chocolates, cocoa, ice cream, savory snacks, snack products and vegetable snacks, which cater to the diverse desires of end consumers. The trade fair stays ahead of the trends and serves as an invaluable source of new flavors and inspiration for manufacturers, recognizing that nothing evolves as swiftly as consumer tastes. At its core, ISM is a journey into uncharted territories. The trade fair's many special areas and zones highlight the value placed on what's new. The New Product Showcase effortlessly introduces freshly launched products, affording them the necessary space and attention needed to make a lasting impact on visitors. The Start-up Area provides newcomers a fighting chance to catch the eye of potential buyers in the most creative way possible. Companies younger than five years seize opportunities to tell their stories and pitch their plans to business partners and investors. This area is part of the larger Trend Court, examining the industry's direction. Innovations Market Insights break down new product trends and emerging technologies, while the Experts Stage lines up top-tier talent to deliver exciting talks and presentations. ISM is one of the key events in Cologne that boost its local food and drinks industry and provides national players with the tools to penetrate new markets.