Upcoming Trade Shows Frankfurt am Main, Germany for Decorations

Creativeworld put Frankfurt’s decorations industry on the map through its role as a procurement platform for decorations, hobbies, handicrafts, and arts and crafts products. Over the past decade, it’s become essential for senior buyers and decision makers in the industry to stay on the pulse of the newest global trends. Creativeworld’s success is owed to its comprehensive approach, covering various segments such as Hobby & Handicrafts, Graffiti & Street Art, Handicrafts & Textile Design, and Graphic Artists' and Artists' Requisites. There’s also the presence of Ambiente, which is a leading consumer goods trade fair in Germany, whose decorations product segment has always been one of the richest. Ambiente is set to further expand the Stationery and Creative segments. The fair will intensify its focus on the meta-theme of New Work, featuring the Office Design & Solutions segment and the Future of Work area. These segments will showcase smart office furnishings and modern working environment concepts, including optimized acoustics and room layouts. Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt, highlights the significant market potential of the New Work meta-topic if paired with the right corresponding programme, workshops, and guided tours. She notes that Ambiente, with its Dining, Living, Giving, and Working segments, reflects the merging of lifestyle and workstyle, offering valuable synergies for exhibitors and buyers by focusing on growth areas such as Contract Business and HoReca. The Future of Work area at Ambiente aims to present new solutions for modern working environments, providing fresh impetus for office furnishers, architects, planners and commercial end users, including hotels, the hospitality industry, and co-working space providers. This focus aligns with the increasing overlap of lifestyle and workstyle, bringing together supply and demand in a targeted manner. What this means for exhibitors are increased opportunities to diversify revenue streams, while achieving a wider international reach.